Seattle Alfa Romeo Dealer Looking Toward The Future

Seattle Alfa Romeo dealer, Rairdon Alfa Romeo, recently went to Chrysler’s headquarters to hear more about the requirements to sell the Fiat in the US.

Rairdon’s Seattle WA Alfa Romeo dealer was one of 600 dealers to attend the Auburn Hills meeting. Chrysler will only pick 200 dealers, a mere third of the dealers that attended will be able to sell the Italian Brand. Following the Fiat brand, Chrysler plans on reintroducing the Alfa Romeo brand in the United States. CEO of Chrysler and Fiat, Sergio Marchionne, told reporters today that Alfa Romeo vehicles will likely be sold at Fiat dealerships nationwide.

“It’s more than likely that Fiat and Alfa Romeo brands will be sold in the same” dealerships, Marchionne said.

Sergio Marchionne also recently revealed his 5-year business plan for the Italian automaker in Turin, Italy. Following the Fiat 500 later this year, Marchionne says that Fiat’s Alfa Romeo brand will come to the stateside by 2012.

Leading the charge will be three new models, a midsize SUV, a sedan and a station wagon (both called the Giulia). The Alfa Romeo Giulia will replace the current 159 sedan. The SUV will be based on a Chrysler product – either the Dodge Journey or the new 2011 Jeep Grand Cherokee.

A year after that (in 2013), Alfa Romeo will add the 5-door MiTo hatchback and a new Spider, a small convertible. Both of those will be followed by the new Giulietta hatchback and larger SUV in 2014.

Rairdon Alfa Romeo is certainly excited to see a master plan involving the Alfa Romeo at Seattle dealerships. Fiat cars are set to start selling later this year and that is exciting news for Fiat and Alfa Romeo Seattle shoppers. Please contact a Seattle Alfa Romeo specialist today at 877-337-2123.

Rairdon Auto Group is a proud seller of Chrysler vehicles. To view new and used inventory, specials, order parts, schedule service and more, please visit www.rairdon.com

• Archives